数字 市场营销 Major

Carmel Boyer School of Business
(440) 260-4000

概述

Today's businesses need savvy communicators whose strategic, creative 和数字 skills can 帮助 them be at the forefront of 市场营销 trends 和技术.

Baldwin Wallace's 数字市场营销 major is a h和s-on, comprehensive program designed with input from industry leaders. It combines a strong foundation in business with specialized coursework in 数字 advertising, content 市场营销, 多媒体, br和 management, 市场研究, web strategy 和 management, 和 communications.

From strategy to social media production to the creation of engaging content, you'll work with real 客户端s. You'll build a portfolio that s如何cases your skills. Intern with leading professionals across diverse industries. And benefit from courses 和 experiences that will give you in-dem和 career certification from industry leaders like Google, HubSpot的, Hootsuite, Microsoft 和 Bloomberg.

Career Opportunities

A fast-growing area of sustainable job growth, 数字市场营销 is a rewarding business profession that spans all industries. Its diverse career opportunities include:

数字市场营销 manager
市场营销 manager
SEO专家
Account executive
Social media manager
Content 市场营销 manager
内容创造者
Online media coordinator
Paid search specialist

Strategic planning is at the core of BW的数字市场营销 major, which 帮助s 学生 build skills in 数字 advertising, content 市场营销, 多媒体, br和 management, 市场研究, web strategy 和 management, 和 communications.
使用先进的技术 to 帮助品牌告诉他们的故事 is a 关键部分 of 数字市场营销. At BW, 学生学习如何 to 创造性地现在和沟通 data 和使建议 to 决策者.
学生 in BW的成功的数字市场营销诊所开发研究策略定制的 to 客户端需要.

What is 数字市场营销?

数字市场营销 uses 技术 to deliver the right message to the right audience at the right time 和 place using social media, website 开发ment, 电子邮件营销, search 市场营销, 语音搜索, ecommerce 和 other approaches.

Photo of h和s pointing at computer screen

数字 is in Dem和

Recruiting firm Mckinley 市场营销 Partners reported a 19 percent job growth in 2017 for 数字市场营销 jobs. 的 organization also indicated that jobs requiring some degree of 数字 expertise were projected to be among 56 percent of 市场营销 hires.

Specialized Career Opportunities

Not only are 数字市场营销 generalist positions in dem和, certain specializations are growing at an even faster rate. 数字市场营销 Job Report found positions for search engine optimization (SEO) are up 43 percent year over year, while content 市场营销 jobs have increased 33 percent.

课程

的数字市场营销 major is an interdisciplinary program rooted in experience-based, 主动学习. 的re is a required internship with an outside employer. 学生 also work closely with faculty mentors to create a custom portfolio of content 和 materials from courses, internships 和 other experiences they can use when seeking employment.

From analytical to creative, you'll 开发 both the left- 和 right-brain skill sets needed to secure internships, full-time employment 和 advance your career. 的数字市场营销 curriculum includes coursework from:

Art (数字 media 和 image editing)
Artificial in告诉igence for 市场营销 (generative AI 和 operations)
Business (accounting, finance, operations 和 management)
Communications (多媒体 writing)
Data analysis 和 visualization
市场营销 (br和 management, content 市场营销, research 和 more)

建议未成年人

的数字市场营销 major was designed to pair with the following minors to allow 学生 to customize a program of study based on 他们的 specific goals:

Social media production minor (to focus on social media 和 content 市场营销)
Public relations minor (to focus on corporate communications 和 media/influencer outreach)
Media production minor (to focus on producing video 和 audio content)
Graphic design minor (to focus on visual communications)
Business analytics minor (to focus on data anlysis 和 quantitative skills)
Entrepreneurship minor (to focus on innovation 和 business 开发ment)

数字市场营销 Certifications

Some certification programs are required elements of specific courses in the 数字市场营销 major. Others can be pursued individually to benefit your internship work, exp和 your portfolio 和 explore career interests.

通过数字市场营销 Center, a student-driven consultancy offered through the Carmel Boyer School of Business, you can earn certifications in:

谷歌分析
脸谱网 Blueprint
Hootsuite Platform
HubSpot的 certifications
Other industry-leading apps 和 tools

Course Descriptions

Course descriptions, requirements for the major 和 additional information can be found in the University Catalog.

STUDENT EXPERIENCES

的数字市场营销 major includes multiple h和s-on experiences 和 touchpoints with outside businesses 和 industry professionals. To complement the coursework in the major, you can get involved with the following campus initiatives.

数字市场营销 Center

A hybrid between a class 和 an internship, BW的数字市场营销 Center is a student-run, experience-driven agency offering 数字市场营销 expertise to local businesses. 学生 work with small businesses to 开发 effective, 研究 inbound 市场营销 strategy including website design, social media strategy, targeted 数字 content, automated 电子邮件营销 plan 和 a 市场营销 playbook. In addition to gaining portfolio-building, real-world experience 和 networking opportunities, 学生 can earn certifications from 数字市场营销 applications.

Enactus

一个全球, nonprofit organization, Enactus 帮助s 学生开发 leadership, teamwork 和 communication skills as they 学习, practice 和 teach principles of free enterprise to improve the st和ard of living for millions around the globe.

LaunchNET

For 学生 interested in starting 他们的 own businesses, LaunchNET provides access to an extensive network of mentors, experts 和 services. Student entrepreneurs have launched 数字市场营销 consulting companies, 智能手机应用程序, event management companies 和 other types of enterprises. Internships with the program are also available.

的 School of Business offers additional professional, social 和学习ing opportunities through its student organizations 和 experiential 学习ing programs.